The United Arab Emirates has entered a new phase of consumer regulation, reflecting the rapid growth of e-commerce, digital platforms and technology-enabled services. Often described as Consumer Protection 2.0, the modern framework strengthens consumer rights while imposing clearer, more stringent obligations on businesses operating in both physical and digital markets. For companies trading in or into the UAE, compliance is now a strategic priority rather than a routine lega

As the United Arab Emirates (UAE) accelerates its digital economy initiatives, businesses across sectors are increasingly engaging in digital transformation projects. From cloud migration and enterprise software implementation to artificial intelligence, blockchain, and cybersecurity upgrades, these initiatives are reshaping the operational landscape. While the adoption of advanced technologies offers substantial commercial benefits, it also raises significant legal considera